2024 Christmas Parade

“Believe”

sunday, December 8th at 5 PM

The Greater Williamsburg Chamber of Commerce is thrilled to announce the 2024 Christmas Parade! This cherished tradition kicked off in 1965, and has been a yearly event that unites our community in the wonderful spirit of Christmas. This year we’re asking everyone to “Believe,” with the GWCC and join us on December 8th at 5 PM for the annual Christmas celebration!

Last year, the GWCC had a record breaking 21,000 spectators in attendance. The early-evening timing allows the illuminated floats to shine against the backdrop of the night sky. Spectators are invited to become part of the spectacle by donning light-up accessories and attire, contributing to the dazzling atmosphere.

This year’s theme, “Believe,” encourages participants to have their floats reflect what it means to “Believe.” Be inspired to show the world what it is that you “Believe,” in this Christmas.

Learn more

registration for the 2024 Believe Christmas Parade Are now open!

Local marching bands can secure early access by reaching out to Lauren Moore, Vice President of Communications & Programming. For all other float entries, please follow the link below to submit your application.

Float check-in will be conveniently located by the Kaplan Arena, with the parade starting at the intersection of Brooks Street and Richmond Road. Further route details will be disclosed as the Parade date approaches. The Parade Application will comprise an online form, available from September 5th, along with a downloadable registration form on the chamber website.

Unit Entry Costs: