2024 Williamsburg Christmas Parade: Believe Date Set. December 8th

Williamsburg, VA - The Greater Williamsburg Chamber of Commerce is thrilled to announce the 2024 Christmas Parade! This cherished tradition kicked off in 1965, and has been a yearly event that unites our community in the wonderful spirit of Christmas. This year we’re asking everyone to “Believe,” with the GWCC and join us on December 8th at 5 PM for the annual Christmas celebration!

The parade is the official start of the holiday season, and it provides spectators and participants with a memorable and heartwarming experience. The parade is filled with dazzling floats, incredible live performances, and of course an appearance from the one and only Santa Claus!

Last year, the GWCC had a record breaking 21,000 spectators in attendance. The early-evening timing allows the illuminated floats to shine against the backdrop of the night sky. Spectators are invited to become part of the spectacle by donning light-up accessories and attire, contributing to the dazzling atmosphere.

This year’s theme, “Believe,” encourages participants to have their floats reflect what it means to “Believe.” Be inspired to show the world what it is that you “Believe,” in this Christmas.

The Greater Williamsburg Chamber of Commerce invites everyone in the community to join us on December 8th to share in the Christmas cheer at the 2024 Williamsburg Christmas Parade, and “Believe.”

Parade Entry Registration:

Local marching bands can secure early access by reaching out to Lauren Moore, Vice President of Communications & Programming. For all other float entries, applications will open on July 23rd on the official parade webpage. Stay informed by signing up for email notifications regarding Christmas Parade updates.

Float check-in will be conveniently located by the Kaplan Arena, with the parade starting at the intersection of Brooks Street and Richmond Road. Further route details will be disclosed as the Parade date approaches. The Parade Application will comprise an online form, available from September 5th, along with a downloadable registration form on the chamber website. 

Unit Entry Costs:

  • Regular Unit Entry: $150

  • Nonprofit Organizations: $100

About the Greater Williamsburg Chamber of Commerce

Representing over 800 small, medium, and large businesses and non-profit organizations, the Greater Williamsburg Chamber aims to advance the best interests of our local business community. Programs and resources are designed to help members build professional relationships, receive legislative advocacy, attend educational workshops, benefit from local visibility, create positive brand association, and access resources for growth. Learn more about the benefits of membership.

The Chamber also supports several committees to connect local industries and develop engaging programs. Volunteering on a committee is a great way to form connections and make an impact. Read more about our committees. BusinessWilliamsburg.com 

Amanda Terrell